The livelihood of a business is getting more clients or customers, this can get challenging for small business owners or people just starting out, that’s why this article will be showing you different ways you can promote your business either online or offline even if you are on a budget.
Here are various ways you can do this:
1. Create Social Media Pages For Your Local Business
with over 3 billion daily active users on Facebook, Instagram, Pinterest, Snapchat, TikTok, and more, creating an account on social media websites that align more with your business is important to promoting your business online, also make sure your website pages is not only about selling, selling only, post educational contents about your products, engage with your audience, create contents on your social media accounts that make customers know about your products and buy from you, you can also check your competitor’s social media pages to see how they relate with their customers then use and improve on this.
2. Create a Google My Business listing
A GMB (Google My Business) listing is important to local business owners to get visible on local searches, you need to fill in your business details and google will send you a postcard to verify your GMB listing and you can always verify your listing through a call with google if you don’t like the postcard option, if you don’t have a physical office you can still signup for a GMB listing, you need to tick this option when signing up, to get discovered organically you need to utilize local SEO, you can always get in touch with us to help you with this.
3. Starting A Blog For Your Local Business
A website is important if you want to get visible online and reach more customers on the internet, this is where a business blog can help when you incorporate and use the right content marketing strategies, using the right content marketing strategies can drive traffic to your website through google which is also the main part of an SEO process, with this traffic your business get more visibility online, people buy which translate to more sales for your business.
4. Starting A YouTube Channel For Your Local Business
Starting a YouTube channel is also another medium for you to promote your business online as YouTube has millions of active users, you can repurpose the content on your blog into videos you can upload on your channel to share to your customers, you can upload educational videos about your business products or services to your customers, you can upload customers testimonials to assure prospective clients or customers about your business or services and many more.
5. SEO (Search Engine Optimization)
Search Engine Optimization is also known as SEO is important to get visible online, there are many techniques to rank higher on search engines, you can use Local SEO, blog writing, YouTube, ads, etc. This is also necessary to promote your business online.
6. Use Local Influencers To Promote Your Local Business
Local influencers are well known or popular people in your area with a large or substantial following online, you can get in touch with people like this on Instagram, Facebook, Snapchat, TikTok, you can pay them to promote your business for you or you can offer an affiliate commission for every product sold through them this is something you will need to discuss with the influencer then you both can agree on a compensation method.
7. Join Relevant Groups OR communities Online
Try to join groups or communities that are relevant to your business and what you offer, engage with people, contribute wisely, post engaging and helpful content, please don’t spam because most of these groups will block and remove you.
8. Support Charity Causes You Relate Or Want To Help
Support charity causes around you that you relate to or you would like to help, this allows you to get more known and also give your business or brand a humane side.
9. Collect Reviews From Your Customers
Reviews are very important to building trust for your business and also for assuring prospective customers you can deliver, good reviews also allow you to appear higher on search engines ranking online, as more customers tend to buy when they see good reviews about a business online.
10. Ads
Running ads allows you to reach more people online by paying the social media website a specific amount of money to reach more people on that social media website, there are Google ads, Facebook ads, Twitter ads, LinkedIn ads, Snapchat ads, etc. To run ads effectively on these social media websites you need to either hire a professional or learn how to run one yourself.
11. Offer Discounts
Everybody loves awoof (discounts) you can offer discounts to loyal or old customers or you can offer discounts at a specific time to have more sales.
12. Create A Podcast For Your Local Business
A podcast is audio program users can listen to or stream on their device, you can use anchor to post educational or informative things about your business or you can just use it to post interesting stuff to your customers and always be on their mind.
13. Have A Good Customer Service
Having good customer service is very important for business owners because when a customer inquiries or problems are sorted or handled efficiently it increases customer loyalty to your business.
14. Appreciate And Reward Old And Loyal Customers
When you appreciate old customers this allows your customers to feel important and increases or maintains their loyalty to your business or brand.
15. Have A Referral Program
Have other people promote your business for you by offering a referral program where you give a certain percentage of each product or service sold successfully by each affiliate you can set up an affiliate program on WordPress using AffiliateWP.
16. List Your Local Business On Different Local Directories
List your local business on different local directories like Yelp, Olist, Gmb, Jiji, Olx, Trustpilot, Apple maps etc this can help with your local SEO and visibility online.
17. Collecting Your Customer Emails
Having your customer emails is very important to keeping in touch and selling to them. And that’s where email marketing comes in.
18. Advertising On Radio Stations
You can reach more people or promote your business in your area by advertising your business or services in local radio stations around you.
19. Research Your Competitors
Research what your competitors are doing to promote their business and find a way to emulate or improve on this process to promote your own business.
These are the different ways you can promote your business as a local business owner you may not need to use all of this list, just take the one that resonates best with your business.
